Artslinker is a B2B/B2C platform connecting artists, businesses, and fans through portfolios, events, and promotions. As the company prepared for a strategic pivot and upcoming fundraising, the product needed to reposition around visual artists and introduce AI-driven features that could support sales, promotion, and scalable growth.
I joined as the first and sole designer, partnering closely with the CEO to lead product visioning, UX strategy, and end-to-end design execution under a tight timeline.
Problem
The existing platform was built to serve a broad range of creators, which resulted in:
- Generic portfolio workflows that didn’t reflect visual artists’ real practices - High manual effort to manage works, exhibitions, and descriptions - No clear foundation for integrating AI in a trustworthy, scalable way
At the same time, the pivot required a compelling AI vision that could resonate with both users and investors, without disrupting existing workflows.
Solution
An artist-specific AI docent that mediates interactions between artists and fans, supporting storytelling, promotion, and sales.
- Desktop-first experience to align with artists’ workflows and maximize ROI - Artist-specific AI agents instead of a universal chatbot, building trust and reliability - Storytelling-first interactions, with pricing integrated subtly as context rather than leading prompts - Multiple AI docents per artist to support flexible training and efficient content management
Team
Lead Designer Carol Auh Leadership CEO CTO
Contribution
Product Visioning, UX Audit, Wireframing, Prototyping, IR Presentation
Timeline
Product Visioning May - Aug 2024
Dashboard Platform Aug 2024 - Mar 2025
Tools
Figma, Figjam
Research Methods
Expert Interview, User Interview, Technology Research, Usability Test
Due to the NDA, I cannot share the final design details publicly. Please contact me for additional information. Thank you!
