Zenda Platform

B2B SaaS for Complex Business Operations

Zenda is a human-centered operations platform that connects people, processes, technology, and data to help organizations see how work actually happens—and continuously improve how it works.

In my day-to-day work as a Senior Product Designer at Zenda, I lead end-to-end design across complex product initiatives, spanning early problem definition, strategic scoping, and roadmap planning through delivery and QA. I work closely with leadership, PL, and engineers to navigate ambiguity, translate business goals into clear product direction, and make informed trade-offs. Through this process, I help drive higher-quality product outcomes while improving alignment and execution speed across teams.

Project Examples
Enterprise Workspace
- Led end-to-end design of a 0→1 enterprise system for making sense of complex, interconnected business assets, supporting exploration, comparison, and decision-making across hundreds of entities and workflows.
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- Defined the system-level UX architecture to translate complex data models into operationally meaningful representations, aligning ambiguous executive intent with concrete user decision needs.
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- Designed a semantic classification system (tag groups, CRUD flows, filters) where no prior structure existed, enabling users to move beyond time-based listings toward intentional navigation and exploratory reasoning.
Scalable AI Intelligence System
- Built an AI-driven feedback intelligence system that converts unstructured user responses into actionable operational signals, defining input quality constraints to ensure reliable downstream decision support.

- Redesigned the existing signal UI pattern and display logic to support product growth and scalability.

- Conducted prompt engineering for AI content generation and defined output rules to optimize legibility and visual representation.
Asset Navigation & Comparison
- Designed experimental flows and interaction patterns for a novel asset navigation flow.

- Established the roadmap for feature implementation, coordinating with stakeholders and leadership.
Due to the NDA, I cannot share any designs publicly. Please contact me for additional information. Thank you!